We all know that black is an easy go to colour. It is slimming, goes with practically everything, is widely available and is a “safe” choice. However, I find that the older I get, the less black I find that I am wearing. Black worn next to the more mature skin is harsh and can be ageing.
It may be safe but it is just a tad dull, especially for day time wear. Recently I met up for an evening with friends. All of us are in our fifties and I would like to think that we are all ladies who take a keen interest in our appearances. It was incredibly noticeable that there was a huge variety of colours being worn that evening, with not one black garment to be seen!
One of these ladies, who became a grandmother last year, was wearing a dress in the most wonderful blue which she had bought earlier in the week from Ted Baker in House of Fraser.
Funnily enough, I was watching a Come Dine With Me the other day and one of the contestants was wearing a cape dress like this and I thought it was lovely and very flattering.
So, if you are setting up a shop to cater for the more mature customer, I would recommend offering a wonderful array of colours. It’s a good idea to arrange like colours together as most people have a good idea of what colours they like and what suits them.